Product lead, real-time customer data infrastructure

I build event and data platforms where product decisions shape how data is ingested, stored, served, and activated—balancing scale, cost, reliability, and customer trust.

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Echo Paulus

Product Manager, Data & Platform

San Francisco Bay Area, CA

Featured Projects

Klaviyo: Evolving the Event Data Platform

How high-volume behavioral data should be stored, served, and accessed—balancing customer value, latency, reliability, cost, and product economics.

Event InfrastructureReal-Time DataAPIs & SLOsPlatform Economics
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Gainbridge: Product Manager, Data and Measurement

Built the instrumentation layer that made performance trustworthy — before optimization.

Data ArchitectureMeasurement StrategyEvent TaxonomyIdentity ResolutionAttribution Systems
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Lyft: Quality Engineer → Developer Experience PM

When to stop optimizing for conventional metrics — and start optimizing what actually matters.

Developer ExperienceInternal ToolsSimulationSystems ThinkingValidation StrategyPlatform Reliability
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View case studies

How I work: turn complexity into product decisions

View case studies
  1. ①
    Define the right to win
    • Competitive landscape
    • Differentiated positioning
    • Strategic wedge
  2. ②
    Map the system
    • Follow the end-to-end data flow
    • Map data → product capability
    • Define contracts, SLOs, and dependencies
  3. ③
    Understand the customer job
    • Customer interviews
    • Workflow and pain-point walkthroughs
    • Quantify frequency, severity, and stakes
  4. ④
    Make the product call
    • Customer value
    • Technical feasibility
    • Economics and cost
    • GTM and operational complexity

“Clarity turns complex tradeoffs into confident product decisions.”